Mitch Soper — Neo-Brutalist

PORTFOLIO.EXE — CONCEPT: NEO-BRUTALISM

Howdy.

I'm Mitch and I make experiences

I'm a product and experience designer who's spent over a decade helping organizations make complex things feel simple. I care deeply about the people using what I build, and I bring that into every decision, from early research through final polish.

I blend user research, product thinking, and design strategy to ship work that actually moves the needle across enterprise, healthcare, and consumer products.

Pencils sharp. Pixels perfect. Coffee black.

12+Years of Practice

50+Client Engagements

∞Iterations

674,520Cups of Coffee, and Counting

Apple

Technology

Amazon

Retail / Tech

Southwest Airlines

Travel

Thomson Reuters

Media / Legal

HCA Healthcare

Healthcare

Vanderbilt

Education

Tractor Supply

Retail

Mars

Consumer Goods

Morton Salt

Consumer Goods

naviHealth

Healthcare

TBI

Government

Dignity Health

Healthcare

I've been using AI to explore ideas that excite me and connect with others, while revisiting old projects, building them up and taking them further than I was originally able to. Here are some of what I've been doing lately.

Road Trip Calendar

I'm a "digital nomad" these days, driving across the country while picking up freelance consulting work. I built a shared trip planner so friends know when I'll be in town, plus what I'm listening to, the weather where I am, and a map of where I've been.

View Project

Oughta

Oughta connects startup ideas directly with the designers who can build them — too many good ideas die in a notes app, and too many designers need real work.

Request Access

Dice Goblin

A 3D dice roller for D&D, built for the tabletop games I play with friends. A small, joyful project I keep coming back to just because I can make it a little better each time.

Roll The Dice

Nissan Aftersales Dashboard

An interactive rebuild of a dealer aftersales dashboard I scoped for a client engagement — AI took it from a static case study into a working prototype.

Explore

More Coming Soon

This section grows as I keep experimenting. Check back for what's next.

Actively exploring how AI expands what's possible in product design.

RESEARCH & SYNTHESIS

Faster insight, deeper understanding

I use AI to speed up research synthesis. Patterns across interviews, transcripts, and usability sessions surface faster, without losing what makes the findings meaningful.

IDEATION & PROTOTYPING

From concept to testable faster

I bring generative tools into early ideation to explore more of the solution space before locking in a direction. It gets me to something testable faster, with fewer assumptions baked in.

PRODUCT STRATEGY

AI-informed product thinking

When AI features show up in a product, I think hard about how they're designed. Transparency, user control, and trust aren't nice-to-haves. They're the job.

TEAM ENABLEMENT

Helping teams move smarter

I've been introducing AI tools into design workflows to cut out repetitive work and give designers more time for the thinking that actually matters.

Simplify the complex. That's the whole job.

Whether it's an enterprise platform or a patient portal, the work is always the same: take something hard and make it feel obvious. That's not just UX. That's product strategy.

Inclusion is a design requirement, not a feature

Designing for the edges improves the whole. Accessible, inclusive practice is built into the process from day one, not retrofitted after the fact.