DESIGN LEADER · PRODUCT DESIGN & UX STRATEGY · SYSTEMS THINKER · CREATOR
Howdy.
I'm Mitch and I makeexperiences

For over a decade, I've made complex systems feel simple and work smoothly, serving both the user and the business. Anthropology taught me to understand people first; classroom teaching taught me how to advocate for them across verticals.

Pencils sharp. Pixels perfect. Coffee black.

12+Years of Practice
50+Client Engagements
∞Iterations
674,520Cups of Coffee, and Counting
§ 01 Selected Work
case_01 — bartrack_x_nuco2
IoT Monitoring Platform for NuCO2 Equipment Service
0→1 platform design for physical-equipment monitoring, built and stress-tested directly with field operators and an AI-assisted computer-vision prototype.
case_02 — nissan
Dealer Performance Dashboard for Aftersales
A stock-ticker heat map that turned scattered Tableau reports into one conversation starter for field managers.
case_03 — big_tech_client
Engineering Onboarding
Mapping a six-month new-hire arc into a platform and a personalized wizard.
case_04 — southwest_airlines
Seat Selection Rollout
Retrofitting 50 years of open seating into web, iOS, and Android at once.
case_05 — navihealth
Patient Transition Suite
Reorganizing a clinical workflow tool around how care coordinators actually work, not how the database was built.
case_06 — hca_healthcare
Website Experience Redesign
31 interviews and a decade of drift, rebuilt into one governed system.
§ 02 Client & Industry Highlights
Apple
Technology
Amazon
Retail / Tech
Southwest Airlines
Travel
Thomson Reuters
Media / Legal
HCA Healthcare
Healthcare
Vanderbilt
Education
Tractor Supply
Retail
Mars
Consumer Goods
Morton Salt
Consumer Goods
naviHealth
Healthcare
TBI
Government
Dignity Health
Healthcare
§ 03 Experiments

I've been using AI to explore ideas that excite me and connect with others, while revisiting old projects, building them up and taking them further than I was originally able to. Here are some of what I've been doing lately.

Road Trip Calendar screenshot
01
Road Trip Calendar
A shared trip planner for friends to track me on the road, built while living as a digital nomad.
Ride With Me
Oughta screenshot
02
Oughta
Connects startup ideas directly with designers who can build them.
Get Access
Dice Goblin screenshot
03
Dice Goblin
A dice roller for the D&D games I play with friends — a small project I keep improving just because I can.
Roll The Dice
Nissan Aftersales Dashboard screenshot
04
Nissan Aftersales Dashboard
An AI-rebuilt, interactive version of a dealer dashboard I scoped for a client engagement.
Explore
05
More Coming Soon
This section grows as I keep experimenting. Check back for what's next.
§ 04 Design & AI

Actively exploring how AI expands what's possible in product design.

RESEARCH & SYNTHESIS
Faster insight, deeper understanding
I use AI to speed up research synthesis. Patterns across interviews, transcripts, and usability sessions surface faster, without losing what makes the findings meaningful.
IDEATION & PROTOTYPING
From concept to testable faster
I bring generative tools into early ideation to explore more of the solution space before locking in a direction. It gets me to something testable faster, with fewer assumptions baked in.
PRODUCT STRATEGY
AI-informed product thinking
When AI features show up in a product, I think hard about how they're designed. Transparency, user control, and trust aren't nice-to-haves. They're the job.
TEAM ENABLEMENT
Helping teams move smarter
I've been introducing AI tools into design workflows to cut out repetitive work and give designers more time for the thinking that actually matters.
§ 05 Design Philosophy
01
Simplify the complex. That's the whole job.
Whether it's an enterprise platform or a patient portal, the work is always the same: take something hard and make it feel obvious. That's not just UX. That's product strategy.
02
Inclusion is a design requirement, not a feature
Designing for the edges improves the whole. Accessible, inclusive practice is built into the process from day one, not retrofitted after the fact.
03
Sharp pencils before sharp pixels
The most expensive design decisions happen before anyone opens a tool. I spend real time understanding users, the business context, and what success actually looks like. That clarity is what makes the work focused instead of decorative.
04
Strategy first, solutions second
Good design isn't just solving the problem in front of you. It's making sure you're solving the right one. I push teams to align on user needs and business goals early, so the work has direction before it has form.
05
Design leadership is people leadership
The best work comes from teams that are trusted, challenged, and given space to own their craft. My job is to build that environment and then get out of the way.
06
Design without business context is decoration
I work closely with product, engineering, and business leadership to make sure design is driving real outcomes, not just shipping deliverables. User needs and business goals should be the same goal.
Switch Experience
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