IoT Monitoring Platform for NuCO2 Equipment Service
0→1 platform design for physical-equipment monitoring, built and stress-tested directly with field operators and an AI-assisted computer-vision prototype.
→ READ THE CASE STUDYDesign Leader · Product Design & UX Strategy · Systems Thinker · Creator
Howdy
I'M
MITCH
AND
I
MAKE
Focus
Experience & Product Design
Location
Currently a digital nomad. Available anywhere.
Statement
For over a decade, I've made complex systems feel simple and work smoothly, serving both the user and the business. Anthropology taught me to understand people first; classroom teaching taught me how to advocate for them across verticals.
MAKE COMPLEX THINGS FEEL SIMPLE.
12+YEARS OF PRACTICE
50+CLIENT ENGAGEMENTS
∞ITERATIONS
674,520CUPS, STILL AWAKE
§ 01Selected Work
Dealer Performance Dashboard for Aftersales
A stock-ticker heat map that turned scattered Tableau reports into one conversation starter for field managers.
→ READ THE CASE STUDYEngineering Onboarding
Mapping a six-month new-hire arc into a platform and a personalized wizard.
→ READ THE CASE STUDYSeat Selection Rollout
Retrofitting 50 years of open seating into web, iOS, and Android at once.
→ READ THE CASE STUDYPatient Transition Suite
Reorganizing a clinical workflow tool around how care coordinators actually work, not how the database was built.
→ READ THE CASE STUDYWebsite Experience Redesign
31 interviews and a decade of drift, rebuilt into one governed system.
→ READ THE CASE STUDY§ 02Client & Industry Highlights
AppleTechnology
AmazonRetail / Tech
Southwest AirlinesTravel
Thomson ReutersMedia / Legal
HCA HealthcareHealthcare
VanderbiltEducation
Tractor SupplyRetail
MarsConsumer Goods
Morton SaltConsumer Goods
naviHealthHealthcare
TBIGovernment
Dignity HealthHealthcare
§ 03Experiments
Current AI explorations
I've been using AI to explore ideas that excite me and connect with others, while revisiting old projects, building them up and taking them further than I was originally able to. Here are some of what I've been doing lately.
Road Trip Calendar
A shared trip planner for friends to track me on the road, built while living as a digital nomad.
→ RIDE WITH ME
Oughta
Connects startup ideas directly with designers who can build them. Password-protected; reach out for access.
→ GET ACCESS
Dice Goblin
A dice roller for the D&D games I play with friends — a small project I keep improving just because I can.
→ ROLL SOME DICE
Nissan Aftersales Dashboard
An AI-rebuilt, interactive version of a dealer dashboard I scoped for a client engagement.
→ EXPLORE THE DASHBOARD
More Coming Soon
This section grows as I keep experimenting. Check back for what's next.
§ 04Design & AI
AI as a design multiplier
Actively exploring how AI expands what's possible in product design.
Research & Synthesis
Faster insight, deeper understanding
I use AI to speed up research synthesis. Patterns across interviews, transcripts, and usability sessions surface faster, without losing what makes the findings meaningful.
Ideation & Prototyping
From concept to testable faster
I bring generative tools into early ideation to explore more of the solution space before locking in a direction. It gets me to something testable faster, with fewer assumptions baked in.
Product Strategy
AI-informed product thinking
When AI features show up in a product, I think hard about how they're designed. Transparency, user control, and trust aren't nice-to-haves. They're the job.
Team Enablement
Helping teams move smarter
I've been introducing AI tools into design workflows to cut out repetitive work and give designers more time for the thinking that actually matters. Teams align faster and spend less energy on the stuff that shouldn't take long.
§ 05Design Philosophy
How I think about design.
I.
Simplify the complex. That's the whole job.
Whether it's an enterprise platform or a patient portal, the work is always the same: take something hard and make it feel obvious. That's not just UX. That's product strategy.
II.
Inclusion is a design requirement, not a feature
Designing for the edges improves the whole. Accessible, inclusive practice is built into the process from day one, not retrofitted after the fact.
III.
Sharp pencils before sharp pixels
The most expensive design decisions happen before anyone opens a tool. I spend real time understanding users, the business context, and what success actually looks like. That clarity is what makes the work focused instead of decorative.
IV.
Strategy first, solutions second
Good design isn't just solving the problem in front of you. It's making sure you're solving the right one. I push teams to align on user needs and business goals early, so the work has direction before it has form.
V.
Design leadership is people leadership
The best work comes from teams that are trusted, challenged, and given space to own their craft. My job is to build that environment and then get out of the way.
VI.
Design without business context is decoration
I work closely with product, engineering, and business leadership to make sure design is driving real outcomes, not just shipping deliverables. User needs and business goals should be the same goal.