Mitch Soper — Retro Terminal

mitch@portfolio — 100×32

whoami

// Design Leader · Product Design & UX Strategy · Enterprise · AI

Mitch Soper

I'm Mitch and I make experiences

/*
I'm a product and experience designer who's spent over a decade helping organizations make complex things feel simple. I care deeply about the people using what I build, and I bring that into every decision, from early research through final polish.

I blend user research, product thinking, and design strategy to ship work that actually moves the needle across enterprise, healthcare, and consumer products.

Pencils sharp. Pixels perfect. Coffee black. */

years_practice12+

client_engagements50+

iterations∞

cups_of_coffee674,520

ls -la ~/clients

-rw-r--r--4.1KappleTechnology

-rw-r--r--3.8KamazonRetail / Tech

-rw-r--r--3.2Ksouthwest_airlinesTravel

-rw-r--r--2.9Kthomson_reutersMedia / Legal

-rw-r--r--3.5Khca_healthcareHealthcare

-rw-r--r--2.4KvanderbiltEducation

-rw-r--r--2.1Ktractor_supplyRetail

-rw-r--r--1.9KmarsConsumer Goods

-rw-r--r--1.8Kmorton_saltConsumer Goods

-rw-r--r--2.6KnavihealthHealthcare

-rw-r--r--1.7KtbiGovernment

-rw-r--r--2.2Kdignity_healthHealthcare

ls -la ~/experiments && cat *.md

Current AI explorations — using AI to explore ideas, revisit old projects, and take them further.

road_trip_calendar.app

I'm a "digital nomad" these days, driving across the country while picking up freelance consulting work. I built a shared trip planner so friends know when I'll be in town, plus what I'm listening to, the weather where I am, and a map of where I've been. The journey is the destination.

view project

oughta.app [password protected]

Oughta connects startup ideas directly with the designers who can build them — too many good ideas die in a notes app, and too many designers need real work.

request access

dice_goblin.app

A 3D dice roller for D&D, built for the tabletop games I play with friends. A small, joyful project I keep coming back to just because I can make it a little better each time.

roll some dice

nissan_aftersales_dashboard.app

An interactive rebuild of a dealer aftersales dashboard I scoped for a client engagement — AI took it from a static case study into a working prototype.

explore the dashboard

// more coming soon

This section grows as I keep experimenting. Check back for what's next.

cat design-ai.log

AI as a design multiplier — actively exploring how AI expands what's possible in product design.

RESEARCH & SYNTHESIS

Faster insight, deeper understanding

I use AI to speed up research synthesis. Patterns across interviews, transcripts, and usability sessions surface faster, without losing what makes the findings meaningful.

IDEATION & PROTOTYPING

From concept to testable faster

I bring generative tools into early ideation to explore more of the solution space before locking in a direction. It gets me to something testable faster, with fewer assumptions baked in.

PRODUCT STRATEGY

AI-informed product thinking

When AI features show up in a product, I think hard about how they're designed. Transparency, user control, and trust aren't nice-to-haves. They're the job.

TEAM ENABLEMENT

Helping teams move smarter

I've been introducing AI tools into design workflows to cut out repetitive work and give designers more time for the thinking that actually matters.

cat how_i_think.txt

// I.

Simplify the complex. That's the whole job.

Whether it's an enterprise platform or a patient portal, the work is always the same: take something hard and make it feel obvious. That's not just UX. That's product strategy.

// II.

Inclusion is a design requirement, not a feature

Designing for the edges improves the whole. Accessible, inclusive practice is built into the process from day one, not retrofitted after the fact.